Sometimes the cobbler’s children do get new shoes! Spring is in the air and it seemed like the right time for a little brand refresh – check out the new Lellobird logo!
I’d actually been thinking about making some changes for a while; like many of the clients who come to me for a logo update, I realized as my company grew that the original logo needed some tweaks to grow with me. The old all-yellow logo didn’t work well on light-colored backgrounds, which affected how I set up labels and letterhead and other things. The rectangular shape of the bird meant that on social media sites my little bird’s beak and tail feathers were forever getting chopped off to fit in the circular profile pictures. And I struggled with how to use the logo in one-color or black-and-white situations.
The solution was actually pretty simple: I created an outline version of the bird, with some wing details mirroring his angled legs, to give him some definition in both color and black-and-white uses. And I shortened up his tail and changed the angle of his beak and eye to give the logo a more circle-friendly aspect and a slightly cuter appearance. Then I put a yellow fill behind the outline for when I need to add color, just slightly offset from the outline for a playfully retro feel.
I’m really happy with the big change just a couple of edits made! And since I keep referring to my logo as “he,” now I’m thinking that little bird needs a name…
If Spoonflower’s Winter 2018 Magazine doesn’t make you want to start a sewing project, nothing will! Check out all the project ideas and luscious fabrics, including my Time Travel Map (pg. 57) and Significant Otters (pg. 63). (There are fun DIY projects featuring wallpaper, too, for those of you who don’t sew.) Now get crafting!
I’ve selected several of my fabrics as fundraisers for specific charities, and I donate a portion of the proceeds from their sale every year. Thanks to all of you who purchased my designated fabrics and products this year, I was able to make donations to the following organizations in 2017:
International Rhino Foundation
Rhinos seem like such tough creatures, but due to poaching and habitat loss, all five rhino species are threatened with extinction. The IRF works for the survival of the world’s rhinos through conservation and research. I especially like the way they partner with local communities living near the rhino populations – many of them struggling for survival themselves – so the locals benefit from conservation efforts, too. Sales of Rhinoce-roses and Rhinoce-roses Tiny (and products made with them at Roostery) benefit the IRF.
Friends of the Oakland Public School Libraries
As a life-long library user, a one-time library employee and a long-time library volunteer, I was shocked to learn that 30% of OUSD schools – including 14 of the 17 high schools – don’t have working libraries. FOPSL’s goal is to have an up-to-date library at every OUSD school in order to support literacy and “provide access to quality literature, information and technology to all OUSD students.” Sales of the Library Tea Towel Calendar (also at Roostery) benefit FOPSL.
North Bay Fire Relief
I created my Tea & Hope Tea Towel (also at Roostery) explicitly to be a charity item, with proceeds going to a different non-profit every six months. The first cause I chose was the fires that burned through swaths of Sonoma and other North Bay counties in October 2017, which were darkening the sky to perpetual dusk even at my home 60 miles away as I was designing it.
The North Bay wildfires destroyed more than 8,900 structures and created problems both immediate and long-term for the area – officials estimate it will be 5-10 years before all the local infrastructure is rebuilt. We visited Sonoma recently and while the burn areas were sobering, it was inspiring to see signs everywhere thanking the first responders and confirming #sonomastrong.
For the first six months of 2018, the beneficiary of funds raised through sales of this tea towel will be the International Rescue Committee, which helps refugees and others suffering from humanitarian crises.
Last but not least, bees! I’ve been a long-time supporter of Heifer International because I like their model of not just giving a hand-out but a hand-up, giving things that help people improve their lives and then encouraging them to share with their communities. Bees provide honey for food and also help pollinate crops, increasing yields. This year, sales of my Bee Towel tea towel (also at Roostery) helped purchase two sets of honeybees for Heifer recipients.
And, because I can’t resist a good infographic, here’s how the donations break down:
None of these were huge donations, but they’re a start. Whether you can donate money or time, I encourage you to think about ways you can make your own corner of the world a better place in 2018, too.
Being a one-time Nebraskan and an all-time tinkerer-with-things-to-make-them-better, from logos to household appliances, I was super excited to see that Skillshare is hosting a contest to redesign the Nebraska state flag.
Kaye’s first rule, “Keep it simple: The flag should be so simple that a child can draw it from memory,” especially resonates with me – I always strive to have logos I design be something you could sketch out with a pen on a napkin and still recognize.
So I got to thinking about Nebraska – I haven’t been there in 20+ years, but in some ways I think that’s helpful when designing a flag, because it’s easier to distill a place down to its essence when you’re not right in the middle of it.
The number one thing I remembered and loved was the sky – wide and blue, crossed with clouds that cast far-reaching shadows across the open land, filled up with storm clouds and once a gathering tornado I wasn’t allowed to watch, being banished to the basement. So I knew right away the top half of my flag would be blue for sky.
When I think of Nebraska, I also think of fields of yellow – goldenrod dotted with red-winged blackbirds,
corn tassels, prairie grass, the Sandhills. The current Nebraska flag is also blue with a gold/yellow state seal (like 23 other state flags!), so I liked that these colors refer back to the historic flag.
Looking at maps of the state, I was struck by how the Platte River makes a graceful swoop across the state, which is almost rectangular, and decided to use that swoop as a distinctive and place-specific way to divide my blue and gold sections. After I went through a few iterations of color and line width, this is my final product:
Having seen other flag re-design missions falter, including Mars’s campaign to revamp San Francisco’s city flag, I’m not sure if this one will officially go anywhere (change is hard, I know). But I’m eager to see what other people come up with!
My Boxy Foxy fabric came in seventh in this week’s Spoonflower Tangrams contest – thank you to everyone who voted! It was fun and a little bit challenging to work with tangrams – they’re easy to draw, because they’re just geometric shapes, but I tried a few different ideas before I found a way to make them visually interesting. I enjoyed seeing how many images I could build with just simple shapes.
So it was fun to study old wooden spools and come up with my own take on them, combined with stitched leaves, for my Thread Garden design. This was a limited-color-palette contest, using Pantone’s Greenery color of the year, plus black, white and tan. I really like the fresh, spring green of Greenery.